Ecovative praised by head of EPA, as better strategy than more oil products
In remarks today at EPA’s 2010 Small Business Environmental Conference, U.S. Environmental Protection Agency Administrator Lisa P. Jackson praised Ecovative: “...at the very moment a massive spill is devastating families and businesses and destroying wetlands.." "We also see innovative products like Greensulate from Ecovative Design in New York. Greensulate is a natural form of insulation made from locally-grown materials. They use rice hulls from the Midwest, or cotton burrs from the South – keeping costs and transportation emissions down. Unlike most insulation that gives off significant CO2 emissions during production, Greensulate is organically grown, not manufactured. And the idea began as a spark in the mind of an entrepreneur, an idea that moved from the drawing board to the market place with the help of a Small Business Innovation Research grant. "