In remarks today at EPA’s 2010 Small Business Environmental Conference, U.S. Environmental Protection Agency Administrator Lisa P. Jackson praised Ecovative: “...at the very moment a massive spill is devastating families and businesses and destroying wetlands.." "We also see innovative products like Greensulate from Ecovative Design in New York. Greensulate is a natural form of insulation made from locally-grown materials. They use rice hulls from the Midwest, or cotton burrs from the South – keeping costs and transportation emissions down. Unlike most insulation that gives off significant CO2 emissions during production, Greensulate is organically grown, not manufactured. And the idea began as a spark in the mind of an entrepreneur, an idea that moved from the drawing board to the market place with the help of a Small Business Innovation Research grant. "